Yacht Marketing

Sailing Yachts at St Bart's BucketCharter Marketing for Yacht Owners

If you are considering placing your yacht into the luxury charter yacht market, we offer a full range of services to benefit yacht owners as a Central Agent.  With more than 30 years in the industry, our knowledge and areas of expertise provides owners with many benefits, such as:

  • Central Listings – Yachts represented by Select Yachts are listed in multiple sources including CYA (Central Yacht Agent) and CDI (Charter Index) in order to provide the broadest coverage possible to the charter brokerage community and charter clients.  We maintain up-to-date information for owners and crews on our own web site so that information is available 24/7.  This includes marketing analysis and strategies, competitive pricing and location selection.  Listing of yacht, specifications, photographs, videos, and charters rates, plus electronic brochures will be made on the following websites:
  • Central Yacht Agent – www.centralyachtagent.com (210,000 hits per day)
  • Charter Index –  www.charterindex.com   (includes Quarterly Magazine)
  • Select Yachts – www.selectyachts.net
  • Booking Desk – The Select Yachts team carries out a myriad of administrative tasks that comprise this industry: preparing / approving charter contracts, making sure charter deposits are received and accounted for, and making sure the crew has all the proper information about the clients, so they provide the perfect charter vacation that clients will remember and repeat for years.  Select Yachts maintains an escrow bank account for charter funds.
  • Office hours five days per week for boat & broker convenience, plus a 24/7 telephone service to yacht owners, brokers and clients.  Our team is on hand to help with unexpected requests and emergencies as they arise.
  • Web electronic brochures for brokers to send to potential clients worldwide. Whilst viewing your yacht, a member of our team will take photos, use existing photos provided by you, or will suggest professional photos to best showcase your yacht.  Select Yachts will create your Ebrochure to portray the yachts best photographs, specifications, accommodations, toys, equipment, rates and crew.  Select Yachts maintains this Ebrochure to ensure that any changes of equipment, crew, amenities and toys are updated in a timely manner
  • Charter Yacht Shows – Select Yachts encourages participation in and attends topGenoa MYBA Show 2011 charter yachts shows such as BVI and US Virgin Islands, Antigua, Miami, Ft Lauderdale, Annapolis, Newport, Monaco, Genoa, Croatia, Poros.  This is a great opportunity for brokers to see the style and quality of your yacht and crew.  Brokers will remember the yacht and the crew long after the show is over.  It’s far better for a broker to see a yacht first hand and meet and get to know the crew, as opposed to looking at a brochure on line!  Crew can participate in the culinary competitions and hopefully bring recognition to the yacht for their culinary skills.
  • Social media - In this modern age, we like to take advantage of as many sources of promoting your yacht as possible.  We maintain our own broker specific, password protected, www.selectyachts.net website for the worldwide network of charter brokers, along with our retail site for public yacht charter inquiries.  This is a quick reference guide to all yachts offered.  We also maintain Twitter, Facebook and Blogs in order to tap into all sources of promotion for our yachts.  Select Yachts also submits articles about chartering, specific yachts and different destinations to well known charter industry publications and online magazines.
  • Charter calendar management and upkeep
  • Active Marketing of our yachts to Brokers and also Clients – regular newsletters, blogs
  • Member of Yachting Organizations – Charter Yacht Brokers Association International (CYBA) and St Maarten Trades AssociationCharter Yacht Brokers association meeting
  • Advice and assistance on marketing ideas, rates and other essentials for chartering.
  • Monitoring of legislation  regarding chartering in foreign waters throughout the Caribbean including the US Virgin Islands, British Virgin Islands, Grenadines, east coast of US Mainland and the Bahamas, along with many locations in the Mediterranean and Pacific, along with International law.
  • Private mailbox & physical address in the US, for receipt of USPS mail, Fed-Ex, UPS & DHL services with forwarding to St Maarten.
  • Daily delivery of mail for Caribbean based yachts.
  • Full office services on Sint Maarten including photocopying, scanning and office supplies.
  • Unlimited local/international calls & faxes for fleet crew and owners.
  • Professional crew placement – all crew interviewed – no crew placement fees to owners.
  • Promotional events such as Chef’s competitions, Model shows and local charity events.
  • Racing Regattas promotions, Antigua Race Week, Classic Race, Swan Regatta and Heineken
  • Photography - Assistance to arrange professional photography and videos
  • Specialist Agency for Film Shoots, and TV and Magazine advertising
  • Data base of worldwide maintenance and repair facilities, contractors and vendors and other essentials for chartering.Chartering for yacht owners